Study by
The University of Massachusetts Dartmouth
Center for Marketing Research
Objective
To compare the organizational adoption of social media of the largest 200 US charities in 2007, 2008 and 2009.These 200 charities were chosen from the list of Forbes Magazine.
Data depend on the detailed interviews with executives of 76 charities (that responded) from that list.
Highlights
Charities still outpacing other sectors in adoption of social media (See the graphs in the manuscript below).
97% of charities are using some form of social media.
65% of the organizations are blogging. Most improvement when comparing the data from 2007, 2008 and 2009.
42% report that social media is very important for their fund-raising strategy.
The study online
