8 Aug

The humankind has witnessed “words” for the first time 7,000 years ago…

Johannes Gensfleisch zur Laden zum Gutenberg 600 years ago made the words travel around faster than before.

Then,  words on newspapers came on the scene 400 years ago.

In the World War I and World War II, words were carried with pigeons. The mascot of the social networking site Twitter is a carrier pigeon.

Peoples started  hearing the words on the radio 100 years ago and on the  television 60 years ago.


Came the era of computers…And the world witnessed a new revolution of communication: Social Media in 21st century.

Today…People actively use the words and share their words.

The first decade of the century witnessed the growing of social media. In this decade; 2010-2020, we will see more academic approach when graduate students finish their masters, PhDs and  fellowships on social media. We will have social media faculty members teaching social media and doing academic research on social media with their graduate students.

This blog is a humble contribution to the academic expansion on this revolutionary way of communication  by collecting the recent literature; the academic studies on social media…



Advertising, Social Media, and Neuroscience

26 Jan

Ok, here is the point: I am a neuroscientist, so I think it will be just fair to open a new category; neuroscience & social media.

After all “interactivity” and “expressing oneself” are the key phrases in the world of new media. These all lead to the bigger picture: behaviour which comes from nowhere but the brain.

Here is a very interesting post on marketing presenting results from three fields; advertising, social media, and neuroscience.

In this unique study, the neuromarketing company NeuroFocus analyzed consumers’ responses by using its own brain measurement technology to VISA’s “Trip for Life” commercial related to Winter Olympics 2010 Games on different media platforms i.e. TV commercial, website, and Facebook page.

  • Overall effectiveness for the ad, especially with women: highest on Facebook

  • Purchase intent generated by the ad: highest on both Facebook and TV

  • Messaging carried by the ad: strongest on the Internet, with Facebook stronger than the Web site

  • Attention-getting: highest on the Internet

  • VISA brand perception: lifted most strongly TV

You can reach  the entire post by clicking on the image below:

Fan Page or Group Page on Facebook? A YouTube Video

24 Nov

More posts to come on this topic!

Introduction to social media for qualitative research

4 Sep

Here is a nice presentation on the impact of social media on qualitative research by  Francesco D’Orazio:

US Charities’ Adoption of Social Media

4 Sep

Study by

The University of Massachusetts Dartmouth

Center for Marketing Research


To compare the organizational adoption of social media of the largest 200 US charities in 2007, 2008 and 2009.These 200 charities were chosen from the list of  Forbes Magazine.

Data depend on the detailed interviews with executives of 76 charities (that responded) from that list.


Charities still outpacing other sectors in adoption of social media (See the graphs in the  manuscript below).

97% of charities are using some form of social media.

65% of the organizations are blogging. Most improvement when comparing the data from 2007, 2008 and 2009.

42% report that social media is very important for their fund-raising  strategy.

The study online

Did you do your homework?

23 Aug

Here is another piece on using social media in the classroom.  I see that looking for a chance to bring social media channels in the classroom is the trend for 2010. It has its pros and cons. This article from our local newspaper of Hamilton: Hamilton Spectator.

The teacher reminds the homework on Twitter, posts updates about the class in his Facebook page.One student says using social media for class is not a good idea, as it threatens its privacy.

It is a hot topic, and we will wait and see what is going to happen in the classrooms of the world…

You can read the article at the Hamilton Spectator by clicking on the image below:

35 Social Media Marketing Articles

21 Aug

Below  is a neat and delicious post from a social media and internet marketing blog: Traffikd.

The author lists his favourite 35 articles on social media and internet marketing.

The better part is that he classifies them into categories which makes the list smooth as follows:


Stumble on





Content Development

Professional Services


General Social Media

My Top3 from this list are below:

50 Ways to Use Social Media, Listed by Objective

5 Steps to Become a Better Social Media Marketer

How to Have a Constant Flow of Ideas

Enjoy this post by clicking on the image below:

Use of social media in the classroom

8 Aug

Principal Investigator/Leader of the Research Team

Susan Barnes,  Department of Communication, Liberal Arts; Associate director of the Lab for Social Computing, Rochester Institute of Technology


May 2010

The research, conducted as part of a course on social media tools, examined the use of course management systems and discussion groups to enhance classroom instruction, improve communication and connections between students and translate the benefits of social media interaction to the classroom. The results indicate that the educational use of social media may not counteract poor social connections that are seen in face-to-face communication or elicit the same impacts seen in the use of social media sites such as MySpace and FaceBook.

Of course, this is one study only. On the other hand, it is exciting how this group of researchers are planning to find a good of way to use social media channels for the use of better interaction in the classroom (please see the news release of the university on the study where you will see the “future plans”). This line of studies might have more than one single implication; anti-bullying, increased emotional intelligence, more social employees in the future are only some of them.