US Charities’ Adoption of Social Media

4 Sep

Study by

The University of Massachusetts Dartmouth

Center for Marketing Research

Objective

To compare the organizational adoption of social media of the largest 200 US charities in 2007, 2008 and 2009.These 200 charities were chosen from the list of  Forbes Magazine.

Data depend on the detailed interviews with executives of 76 charities (that responded) from that list.

Highlights

Charities still outpacing other sectors in adoption of social media (See the graphs in the  manuscript below).

97% of charities are using some form of social media.

65% of the organizations are blogging. Most improvement when comparing the data from 2007, 2008 and 2009.

42% report that social media is very important for their fund-raising  strategy.

The study online

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