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Advertising, Social Media, and Neuroscience

26 Jan

Ok, here is the point: I am a neuroscientist, so I think it will be just fair to open a new category; neuroscience & social media.

After all “interactivity” and “expressing oneself” are the key phrases in the world of new media. These all lead to the bigger picture: behaviour which comes from nowhere but the brain.

Here is a very interesting post on marketing presenting results from three fields; advertising, social media, and neuroscience.

In this unique study, the neuromarketing company NeuroFocus analyzed consumers’ responses by using its own brain measurement technology to VISA’s “Trip for Life” commercial related to Winter Olympics 2010 Games on different media platforms i.e. TV commercial, website, and Facebook page.


  • Overall effectiveness for the ad, especially with women: highest on Facebook

  • Purchase intent generated by the ad: highest on both Facebook and TV

  • Messaging carried by the ad: strongest on the Internet, with Facebook stronger than the Web site

  • Attention-getting: highest on the Internet

  • VISA brand perception: lifted most strongly TV

You can reach  the entire post by clicking on the image below: