Tag Archives: academic

US Charities’ Adoption of Social Media

4 Sep

Study by

The University of Massachusetts Dartmouth

Center for Marketing Research


To compare the organizational adoption of social media of the largest 200 US charities in 2007, 2008 and 2009.These 200 charities were chosen from the list of  Forbes Magazine.

Data depend on the detailed interviews with executives of 76 charities (that responded) from that list.


Charities still outpacing other sectors in adoption of social media (See the graphs in the  manuscript below).

97% of charities are using some form of social media.

65% of the organizations are blogging. Most improvement when comparing the data from 2007, 2008 and 2009.

42% report that social media is very important for their fund-raising  strategy.

The study online


Use of social media in the classroom

8 Aug

Principal Investigator/Leader of the Research Team

Susan Barnes,  Department of Communication, Liberal Arts; Associate director of the Lab for Social Computing, Rochester Institute of Technology


May 2010

The research, conducted as part of a course on social media tools, examined the use of course management systems and discussion groups to enhance classroom instruction, improve communication and connections between students and translate the benefits of social media interaction to the classroom. The results indicate that the educational use of social media may not counteract poor social connections that are seen in face-to-face communication or elicit the same impacts seen in the use of social media sites such as MySpace and FaceBook.

Of course, this is one study only. On the other hand, it is exciting how this group of researchers are planning to find a good of way to use social media channels for the use of better interaction in the classroom (please see the news release of the university on the study where you will see the “future plans”). This line of studies might have more than one single implication; anti-bullying, increased emotional intelligence, more social employees in the future are only some of them.

Examining the Medical Blogosphere: An Online Survey of Medical Bloggers

8 Aug

Ivor Kovic1, MD; Ileana Lulic1, MD; Gordana Brumini2, PhD

1Rijeka University School of Medicine, Croatia
2Department of Medical Informatics, Rijeka University School of Medicine, Croatia

ikovic [at] medri.hr

Journal of Medical Internet Research 2008


Background: Blogs are the major contributors to the large increase of new websites created each year. Most blogs allow readers to leave comments and, in this way, generate both conversation and encourage collaboration. Despite their popularity, however, little is known about blogs or their creators.
Objectives: To contribute to a better understanding of the medical blogosphere by investigating the characteristics of medical bloggers and their blogs, including bloggers’ Internet and blogging habits, their motivations for blogging, and whether or not they follow practices associated with journalism.
Methods: We approached 197 medical bloggers of English-language medical blogs which provided direct contact information, with posts published within the past month. The survey included 37 items designed to evaluate data about Internet and blogging habits, blog characteristics, blogging motivations, and, finally, the demographic data of bloggers.
Pearson’s Chi-Square test was used to assess the significance of an association between 2 categorical variables. Spearman’s rank correlation coefficient was utilized to reveal the relationship between participants’ ages, as well as the number of maintained blogs, and their motivation for blogging. The Mann-Whitney U test was employed to reveal relationships between practices associated with journalism and participants’ characteristics like gender and pseudonym use.
Results: A total of 80 (42%) of 197 eligible participants responded. The majority of responding bloggers were white (75%), highly educated (71% with a Masters degree or doctorate), male (59%), residents of the United States (72%), between the ages of 30 and 49 (58%), and working in the healthcare industry (67%). Most of them were experienced bloggers, with 23% (18/80) blogging for 4 or more years, 38% (30/80) for 2 or 3 years, 32% (26/80) for about a year, and only 7% (6/80) for 6 months or less. Those who received attention from the news media numbered 66% (53/80). When it comes to best practices associated with journalism, the participants most frequently reported including links to original source of material and spending extra time verifying facts, while rarely seeking permission to post copyrighted material. Bloggers who have published a scientific paper were more likely to quote other people or media than those who have never published such a paper (U= 506.5, n1= 41, n2= 35, P= .016). Those blogging under their real name more often included links to original sources than those writing under a pseudonym (U= 446.5, n1= 58, n2= 19, P= .01). Major motivations for blogging were sharing practical knowledge or skills with others, influencing the way others think, and expressing oneself creatively.
Conclusions: Medical bloggers are highly educated and devoted blog writers, faithful to their sources and readers. Sharing practical knowledge and skills, as well as influencing the way other people think, were major motivations for blogging among our medical bloggers. Medical blogs are frequently picked up by mainstream media; thus, blogs are an important vehicle to influence medical and health policy.

You can read the full article free by clicking on the image below.

This study will encourage and motivate the medical bloggers around the world like myself.

Nonprofit and Social Media Surveys

8 Aug

Beth’s Blog is an important source if you are interested/involved in social media and non-for-profit organizations.

Here is an important post from her blog on findings of two surveys on the use of social media for non-for-profit organizations.

First survey was performed by Weber Shandwick; a global public relations firm. The survey was applied to 200 nonprofit and foundation executives in order to see how these organizations were using social media and the value they derived from social media. Interestingly, only half of the nonprofit sector were active users of social media. Most executives understand the importance of social media for the sector but also admit that there is yet more to get from social media than they get now.

The other survey, implemented by Philanthropy Action, focuses on midsized nonprofits.  The headline is:  Social Network and Mid-Size Nonprofits:  What’s The Use? The survey looked at results and numbers and concludes that social media is not very effective and that midsize organizations should not waste time or effort.   The survey was implemented between July 2008 and March 2009 – and the results presented here are focused on impact metrics.

I do believe myself that non-for-profit organizations do not use social media as effective as they should be using. The most common reasons I can list as follows:

1- They think they do not have the enough manpower to dedicate time on social media.

2- They do not know exactly what to get from social media: ambiguity in purpose.

3- They are not 100% aware of the power of communicating through social media.

You can read the entire post of Beth Kanter  by clicking on the image below:


8 Aug

The humankind has witnessed “words” for the first time 7,000 years ago…

Johannes Gensfleisch zur Laden zum Gutenberg 600 years ago made the words travel around faster than before.

Then,  words on newspapers came on the scene 400 years ago.

In the World War I and World War II, words were carried with pigeons. The mascot of the social networking site Twitter is a carrier pigeon.

Peoples started  hearing the words on the radio 100 years ago and on the  television 60 years ago.


Came the era of computers…And the world witnessed a new revolution of communication: Social Media in 21st century.

Today…People actively use the words and share their words.

The first decade of the century witnessed the growing of social media. In this decade; 2010-2020, we will see more academic approach when graduate students finish their masters, PhDs and  fellowships on social media. We will have social media faculty members teaching social media and doing academic research on social media with their graduate students.

This blog is a humble contribution to the academic expansion on this revolutionary way of communication  by collecting the recent literature; the academic studies on social media…